Authority
Most clients$1,850/mo
- 4 Essays
- 2 Newsletters
- 2 LinkedIn Sets
- Citation Program
- Report
- Strategy Call
This yields: Measured citation growth and a compounding authority engine
À la carte: ~$3,200/mo · You save 42%
For B2B founders, pre-seed through Series A
Investors will ask AI about your category before they ask you. Decide what it says.
Diligence now starts with a machine. So does enterprise procurement and senior-candidate research. If you are creating a category, the canon of that category is going to get written, and the only question is whether you are the one who wrote it.
Why the company blog can't do this.
The company blog is a company asset: it markets the product, dies with the pivot, and carries the founder's name nowhere. Your tweets have reach the day you post them and are uncitable by design. What's missing is the founder asset: a body of argued work, on your own domain, that survives pivots, acquisitions, and even the company itself. Investors fund people who have thought in public. Candidates join them.
What the engine does for you.
The positioning sprint maps your category claim into the five to seven essays that define it. Weekly or biweekly publishing builds the canon under your byline. The citation program targets the questions that precede checks being written: "what is [your category]," "build vs buy for [problem]." When a partner at a fund asks an AI to explain the space, the explanation cites you.
- "what is [the category you are creating]"
- "build vs buy for [problem]"
- "[incumbent approach] vs [your approach]"
- "who are the serious people in [space]"
- "how does [your category] actually work"
The math.
One enterprise deal, one accelerated round, or one senior hire who arrived pre-sold each independently exceeds the year-one cost of Influence. This was the highest value multiple of any segment we modeled, roughly 5.8x, because founder authority pays three pipelines at once: revenue, capital, and talent.
Default plan: Authority, $1,850/month. Influence, $3,500/month, when you're making the category claim out loud and want placements behind it.
FAQ
Shouldn't this budget go to the company blog?
Different asset. The blog converts traffic; the founder canon converts diligence. Companies that have both close faster, and only one of them is still yours after an acquisition.
I'll do it after the raise.
The raise is precisely when investors are researching you. The body of work has to predate the deck, because backdating credibility is not a thing.
Can you keep up with how fast we change?
The claim map updates in one call. Essays argue principles, not feature lists, which is why they survive your pivots.