The method
One engine, four layers. Here is exactly how it works.
No mystique. This page describes the system end to end, because a method you have to take on faith is not a method. If you can run this yourself, you should. Most people can't, not for lack of skill, but for lack of two hundred consistent hours a year.
Layer 1: Platform
Your work needs an address you own.
Everything starts with a personal editorial site on your own domain. Not a brochure, not a portfolio: a publication. It is fast, plain, and machine-readable, which matters more than it sounds. Full schema markup tells search and AI engines who you are, what you have argued, and when. An llms.txt file hands AI assistants a clean map of your work. Author entity markup connects your name to your arguments across the web. Newsletter capture is wired into every page.
What ships: domain configured in your name, site live in week 3, schema complete, llms.txt, RSS, newsletter capture, your first three essays published.
Layer 2: Position
We don't start with topics. We start with claims.
The positioning sprint is a 90-minute recorded interview, and it is work. We push until we have mapped the five to seven arguments only you can make: positions specific enough to be disagreed with, grounded in what you have actually seen. That map governs everything that follows. Alongside it we build your voice model from your writing, your talks, and the interview itself, so that every published word sounds like you wrote it on your best day. Each client also gets a forbidden-shapes file: the phrases, structures, and hedges you would never use, enforced on every draft.
What ships: claim map, voice model, established-positions file, forbidden-shapes file. These are yours; if you ever leave, they leave with you.
Layer 3: Publishing
Essays that argue, on a cadence that never breaks.
Each month you talk for 30 to 90 minutes, depending on your plan, in a recorded conversation about your field. That hour is the raw material. We turn it into essays that make one argument each, newsletter editions people keep, and LinkedIn posts adapted from work you own rather than written for the feed. Every piece passes through your voice model and a sharpening checklist before you see it. You approve everything before it ships. Typical turnaround on your approval pass: ten minutes per piece.
What ships monthly: essays per your plan, newsletter editions, LinkedIn sets, all on schedule, every month, without you opening a blank page.
Layer 4: Propagation
The citation layer. This is the part nobody else sells.
Publishing is necessary and not sufficient. We maintain the structure that makes engines treat you as a primary source: schema upkeep, internal linking, content refresh, entity strengthening. We track the ten questions you should be the answer to, across ChatGPT, Claude, Perplexity, and Google AI Overviews, and we engineer toward them: which essay wins which question, which references co-cite you, which structures get lifted into answers. Then we report it with receipts: screenshots, dates, the prompt visible.
What ships: target-question tracking, monthly AI-visibility report, schema and linking maintenance, quarterly flagship reference piece on Authority and above.
The cadence
A month in the life.
Your recorded conversation. We map it against your claim list and draft.
Essays sharpened, you approve, first pieces publish. Newsletter ships.
LinkedIn adaptations run. Citation checks across the four engines.
AEO maintenance, internal linking, refreshes. Your report lands with receipts, numbers, and next month's plan.
Quality gates
Three files stand between you and generic output.
The voice model: built from your words, applied to every draft.
The established-positions file: what you have argued before, so nothing published contradicts you.
The forbidden-shapes file: the clichés and hedges banned from your work.
Every piece passes all three before you ever see it. If you read a draft and think "I wouldn't say it like that," that is a defect, and fixing the model, not just the draft, is part of the service.
FAQ
Who actually writes the essays?
The arguments are yours, made out loud in recorded conversation. Our editorial system, run by people using purpose-built tooling, gives them structure, evidence, and finish in your voice. You approve every word before publication.
What if I disagree with a draft?
You kill it or redirect it, and the positions file gets updated so the disagreement never recurs. Unlimited revisions inside your monthly cadence.
Can you work with my existing site?
Yes. A $500 platform audit certifies an existing site for the engine, or tells you plainly why it can't be certified and what the gap is.