Presence
$950/mo
Two essays, a monthly newsletter, LinkedIn adaptations, and platform upkeep. For professionals who need a credible, current body of work without the noise.
For consultants, physicians, founders, and operators with a point of view
When someone asks AI about your field, be the answer.
OftenCited builds and runs your thought leadership engine: a personal editorial site you own, essays argued in your voice, a newsletter people actually keep, and the citation layer that gets you quoted by Google, ChatGPT, Claude, and Perplexity. You talk for an hour a month. We run everything else.
Sites cited by ChatGPTPerplexityGoogle AI Overviews
The problem
Expertise that isn't published doesn't exist.
You are excellent at what you do. Your clients know it. Almost nobody else does, and the machines that now answer questions for your prospects have never heard of you.
Three things keep accomplished professionals invisible.
First, everything you post lives on rented land; LinkedIn's algorithm decides who sees your thinking, and you can't be cited from a feed.
Second, the new gatekeepers are answer engines; when a prospect asks ChatGPT who understands your niche, it cites people with a structured, owned body of work, not a good profile.
Third, consistency is the whole game and the first casualty of a busy practice; most professionals publish for three weeks, go quiet for two months, and reset to zero.
The shift
The front page of the internet is now an answer, not a list of links.
25%
$2,000 to $8,000/mo
Search behavior moved. Gartner projected a 25% drop in traditional search volume as AI assistants absorb discovery. Buyers ask ChatGPT for "the best fractional CFO for SaaS" or "who has written seriously about IVF outcomes and AI" and act on the answer. An entire industry now exists to get companies into those answers; retainers run $2,000 to $8,000 a month for businesses. Professionals were never the customer. We built OftenCited so they could be.
The system
One engine, four layers.
Platform.
A personal editorial site on your own domain. Fast, clean, and machine-readable: full schema, author entity markup, llms.txt, structured FAQs. Your body of work in a shape both people and AI models can actually use.
Position.
We don't start with topics; we start with claims. A positioning sprint maps the five to seven arguments only you can make, and a voice model built from your own talks and writing keeps every word recognizably yours.
Publishing.
Essays that argue, not content that fills space. Each one is built from a recorded conversation with you, drafted in your voice, sharpened against our editorial checklist, and shipped to your site, your newsletter, and your LinkedIn on a cadence that never breaks.
Propagation.
The citation layer. We track the questions you should be the answer to, monitor your visibility across ChatGPT, Claude, Perplexity, and Google AI Overviews, and engineer the internal structure, entities, and references that make models pick you.
How it works
You talk. We build. It compounds.
Extract.
A monthly recorded conversation. You think out loud about your field for an hour; that hour is the raw material for everything.
Publish.
We turn it into essays, newsletter editions, and LinkedIn posts in your voice, on schedule, every month, without you opening a blank page.
Compound.
Every piece strengthens the next: internal links deepen, your entity gets stronger, citations accumulate. Month twelve looks nothing like month one.
Packages
Three ways to run the engine.
Authority
Most clients$1,850/mo
Four essays, a biweekly newsletter, eight LinkedIn posts, and the full citation program with monthly AI-visibility reporting. The configuration most clients choose.
Influence
$3,500/mo
Weekly publishing, weekly newsletter, podcast and guest placements, and a monthly strategy session. For professionals making a category claim.
Every plan starts with the Foundation Build ($3,500): positioning, voice model, your site, your newsletter, and three cornerstone essays live at launch.
Bought separately, this stack runs past $6,000 a month before anyone coordinates it. See full pricing →
Differentiators
What makes this different.
You own everything. Your domain, your essays, your subscriber list. Cancel anytime and the entire asset stays with you. A LinkedIn ghostwriter leaves you with screenshots.
A system, not hours. Agencies bill writers' time, so quality swings with staffing. We run a codified editorial engine: a voice model, a positions file, and a sharpening checklist for every client, with senior editorial judgment where it counts.
Built for the AI-answer era. Most content services still chase keyword rankings. We optimize for citation: the structural choices that make reasoning engines treat your site as a primary source. Then we show you the receipts.
FAQ
Is this ghostwriting?
The thinking is yours; the production is ours. Every essay starts from a recorded conversation where you make the actual arguments. We give them structure, evidence, and polish in your voice. It is the same arrangement executives have used for decades, made rigorous.
How much of my time does it take?
Sixty to ninety minutes a month on calls, plus a quick approval pass on each piece. That's the entire ask.
What do I own?
All of it. The domain is registered to you, the site is exportable, the list is yours, every essay is yours. We are the engine, not the landlord.
How is this different from hiring a LinkedIn ghostwriter?
A ghostwriter rents you attention inside someone else's algorithm. We build an owned asset that search engines and AI assistants can cite, and we distribute to LinkedIn from it. Posts decay in days; a cited essay works for years.
When do results show up?
The site, voice, and first essays ship in three weeks. Niche AI citations typically appear within 90 to 120 days. Compounding authority, inbound opportunities, durable visibility, is a six-to-twelve-month curve, and we report progress monthly.
What is AEO, in one sentence?
Answer Engine Optimization: structuring your content and entity footprint so AI assistants and AI search cite you when they answer questions in your field.
Your field is going to have cited voices. Decide whether you're one of them.
Book a 30-minute positioning call. We'll map the questions you should be the answer to and tell you honestly whether the engine fits your practice.
Book a positioning call