Pricing
One engine. Three ways to run it.
Bought separately, this stack runs past $6,000 a month: a ghostwriter at $3,000, newsletter support at $1,000, an entry AEO retainer at $2,000, plus $5,000 to $10,000 for a site, and you coordinating four vendors. The integrated engine costs $1,850. That arithmetic is the pitch; everything below is detail.
The Foundation Build
Every client starts here. Three weeks, one-time, $3,500.
The foundation is where the moat gets built: positioning interview and claim map (the five to seven arguments only you can make), voice model built from your writing and talks, a personal editorial site on your own domain with full schema and llms.txt, newsletter setup with welcome sequence, AEO baseline (entity audit, knowledge-panel groundwork, visibility baseline across ChatGPT, Claude, Perplexity, and AI Overviews), and three cornerstone essays live at launch so your site never ships empty.
Already have a real platform? A $500 audit certifies it and the Foundation price drops accordingly.
$3,500
one-time · 3 weeks
$3,500 $2,500 founding clients
The plans
Presence, Authority, Influence.
| Presence | Authority Most clients | Influence | |
|---|---|---|---|
| Price | $950/mo | $1,850/mo | $3,500/mo |
| Essays on your site | 2/month | 4/month | Weekly (4 to 5) |
| Newsletter | Monthly | Every 2 weeks | Weekly |
| LinkedIn adaptations | 4 posts/mo | 8 posts/mo | 12 to 16 posts/mo |
| Founder interviews (voice capture) | 30 min/mo | 60 min/mo | 60 min, 2x/mo |
| AEO/GEO program | Maintenance (schema, internal links, refresh) | Full: citation monitoring across ChatGPT/Claude/Perplexity/AI Overviews, target-question tracking, quarterly flagship reference piece | Full + digital PR: 2 podcast/guest placements per quarter, co-citation outreach |
| Reporting | Quarterly | Monthly AI-visibility + growth report | Monthly report + monthly strategy call |
| Strategy calls | Quarterly | Monthly | Monthly + async access |
| À la carte equivalent | ~$1,375/mo | ~$3,200/mo | ~$5,300/mo |
| You save | 31% | 42% | 34% |
Presence · $950/month. Two essays, a monthly newsletter, four LinkedIn posts, platform upkeep, quarterly reporting. A credible, current body of work that never goes quiet. For professionals who need to be findable and current, not loud.
Authority · $1,850/month. Four essays, a biweekly newsletter, eight LinkedIn posts, the full citation program with target-question tracking, and a monthly AI-visibility report with receipts. The configuration most clients choose, because it is the one that moves the citation numbers.
Influence · $3,500/month. Weekly publishing, weekly newsletter, twelve to sixteen LinkedIn posts, two podcast or guest placements per quarter, monthly strategy sessions, async access. For professionals making a category claim.
Annual prepay on any plan: two months free. Every plan includes hosting and tooling. You own the domain, the content, and the list outright, from day one, cancel or not.
The arithmetic, worked
What one outcome is worth.
A consultant whose average engagement is $40,000 pays roughly $25,700 for a first year on Authority including the Foundation. One inbound engagement covers it 1.6 times. Two clear the 3x bar. A physician on Presence (about $14,900 all-in, year one) needs three to five cash-pay patients or one advisory seat. A founder needs one enterprise deal, one accelerated round conversation, or one senior hire who arrived already convinced. We will do this math with your numbers on the call, and if it doesn't clear 3x we will tell you not to buy.
À la carte
FAQ
Why is there a one-time foundation fee?
Because the expensive parts happen once: the claim map, the voice model, the site, the baseline. Amortizing them into the monthly fee would just hide them and lock you in. We'd rather charge for them once, visibly, and let the monthly price stay honest.
What does cancellation look like?
Thirty days' notice, no termination fee. The domain, site, essays, and list are already yours, so offboarding is handing over credentials and an export, which takes us under an hour.
Do you offer à la carte?
Yes, from a $700/month minimum, though the bundles are priced 31 to 42% below the same units bought separately, and we will say so to your face. Browse the catalog.
Is there founding-client pricing?
The first ten clients get the Foundation at $2,500 and 20% off the first three months, in exchange for citation receipts, metrics access, and a testimonial. When the ten slots are gone, this paragraph comes down.
What's not included?
Paid advertising, follower-count promises, and anything that requires pretending to be you in real time. We publish your thinking; we don't impersonate your presence.