Cornerstone Essay
Interview-based flagship essay, published
This yields: One durable, citable argument live at launch; the unit AI engines quote
$400 each
The catalog
Book a call (we prescribe), chat (an AI concierge discusses, diagnoses, and recommends), or browse the catalog (you self-assemble). Every door produces the same artifact: a Plan, a mapped set of units with per-unit pricing, the yield each unit produces, and a timeline. The Plan is a shareable page that doubles as the proposal.
How pricing works
Everything we sell is a unit. Every unit carries a one-line yield: what it produces for the buyer, stated as an outcome, never as an activity. The bundles are pre-mapped sets of units priced 30 to 45% below their à la carte sum. À la carte exists for low-commitment entry, for add-ons, and frankly to make the bundles look like the obvious choice, because they are.
Why à la carte costs more. The subscription engine amortizes the expensive parts: the voice model, the claim map, the editorial system tuned to one person. A one-off essay rebuilds context every time.
Foundation units (one-time)
Interview-based flagship essay, published
This yields: One durable, citable argument live at launch; the unit AI engines quote
$400 each
Platform setup, design, welcome sequence
This yields: A direct line to your audience that you own outright
$500 one-time
Certifies an existing site for the engine, or tells you plainly why it can't be certified and what the gap is
This yields: An existing site certified for the engine
$500 one-time
Entity audit, knowledge-panel groundwork, schema architecture, visibility baseline across ChatGPT, Claude, Perplexity, AI Overviews
This yields: A measured starting point and a machine-legible identity, so progress is provable
$700 one-time
Your voice codified from your writing, talks, and interviews
This yields: Every word published sounds like you wrote it on your best day
$800 one-time
90-minute deep interview, mapped into the 5 to 7 arguments only you can make
This yields: The territory you will own; every essay, post, and answer derives from it
$1,200 one-time
Personal editorial site on your domain: fast, schema-complete, llms.txt, capture wired
This yields: An owned, machine-readable home for your body of work that no algorithm can take away
$2,400 one-time
$3,500
This yields: Owned platform, claim map, 3 cornerstone essays live, visibility baseline
À la carte: $6,800 · You save 49%
Recurring units (monthly)
Monthly report: citations, visibility share, subscribers, inbound log
This yields: Proof, in receipts, that authority is compounding
$150/month
4 posts adapted from your essays, scheduled
This yields: Distribution where your buyers scroll, fed from assets you own
$175 each
45 minutes, agenda-driven
This yields: Course-correction before drift gets expensive
$200 each
Written, designed, sent to your list
This yields: Top-of-mind presence with the people who hire and refer you
$225 each
Schema upkeep, internal linking, content refresh
This yields: Your existing work keeps working; nothing decays silently
$250/month
Interview-based argued essay, edited through your voice model, published to your site
This yields: One more citable asset; your body of work compounds
$350 each
Target-question tracking, optimization, co-citation engineering across AI engines
This yields: Measured movement on the 10 questions you should be the answer to
$650/month
Quarterly definitive resource on your core territory
This yields: The page AI engines and journalists treat as the canonical source
$900 each
Amplifier units (as needed)
Additional recorded thinking session
This yields: More raw material in the bank for heavy publishing months
$150 each
Podcast or guest-essay placement, pitched and booked
This yields: Borrowed audiences and third-party validation, the citation signal AI engines weight most
$600 per placement
One-sheet, topics, bio, headshot direction
This yields: Conference organizers can say yes to you in one email
$750 one-time
Scoped long-form authority asset
This yields: The document that closes enterprise rooms and anchors PR
from $1,500
4-week coordinated pitch cycle around one story
This yields: Named coverage; the "as featured in" row stops being aspirational
$2,000 each
Positioning, outline, sample chapter, market case
This yields: A pitchable proposal; the longest lever in professional authority
$4,500 one-time
Bundles
$950/mo
This yields: A credible, current, owned body of work that never goes quiet
À la carte: ~$1,375/mo · You save 31%
$1,850/mo
This yields: Measured citation growth and a compounding authority engine
À la carte: ~$3,200/mo · You save 42%
$3,500/mo
This yields: Category-voice status: cited, booked, and quoted
À la carte: ~$5,300/mo · You save 34%
Annual prepay on any bundle: 2 months free.
Pricing rules
Recurring units require an active platform: the Foundation Bundle, or a $500 platform audit that certifies an existing site. À la carte recurring orders have a $700/month minimum. Placements are sold only alongside an active Authority or Influence bundle, or in packs of three, because placements without a publishing engine behind them convert poorly and we will not sell something that underperforms. All prices USD. Founding-client terms (first 10): Foundation at $2,500 and 20% off the first three bundle months, traded for citation receipts and a testimonial.